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Likelihood to Give: An Exploration into the Fourth Dimension

by Mark Noll There is a fourth dimension beyond that which is known to Prospect Research. It is a dimension as vast as space and as timeless as infinity. It is the middle ground between research and cultivation, and it lies between the objective of a campaign and the attainment of such. This is the… Read More »

Technology Killed the Fundraising Star

by Mark Noll I heard you on the landline back in ‘93 Imparting all the big news at the university Did you think that this was how it’d always be? Oh-wah, oh! Fast forward to 2016… The carnage that was the crash of 2010 has long since settled in the world of fund-raising. Prospect research… Read More »

Lock the Doors: Here Comes the Consultant

Consultants serve a vital function in the world of fundraising. They are seasoned professionals with a wide expanse of knowledge that serve to direct non-profits to the proper course of how best to raise the most funds. From a development perspective, they are an essential piece of a successful campaign. From a Prospect Research perspective,… Read More »

Donor Advised Funds: The Good, the Bad and the Ugly

When someone mentions the brokerage and banking firm, Charles Schwab, it is unlikely that one thinks “philanthropy.” But Charles Schwab, along with Fidelity and Vanguard are now three investment firms whose charitable divisions are listed in the top ten of the Chronicle of Philanthropy’s 2014 Philanthropy 400. As a result of their Donor Advised Funds… Read More »

Why Capacity Ratings are Bunk and What You Can Do About It

I was approached once by my then Vice President of Development and asked a simple and forward question: “How confident are you in these numbers?” His question was regarding the Net Worth-to-Capacity-to-Ask Amount, the hop, skip and jump of Prospect Research, for the prospect he was going to solicit on his trip to the West… Read More »

Where have all the donors gone?

Before I began my career in Prospect Research / Advancement Services, a field I’ve been in now for over 17 years, I spent many years working in Employment and Training. As I expanded my current professional scope to include the area of data analysis, I could not help but look at the data both from… Read More »

Prospect Research… In the Twighlight Zone

September 2008 will long be remembered as the time when several major financial institutions collapsed.  The subsequent economic impact had a domino effect which resulted in a significant disruption in the flow of credit to businesses and consumers.  The end result was a global recession whose impacts are felt to this day. The same sort… Read More »