Tag Archives: affinity

Likelihood to Give: An Exploration into the Fourth Dimension

by Mark Noll There is a fourth dimension beyond that which is known to Prospect Research. It is a dimension as vast as space and as timeless as infinity. It is the middle ground between research and cultivation, and it lies between the objective of a campaign and the attainment of such. This is the… Read More »

Where have all the donors gone?

Before I began my career in Prospect Research / Advancement Services, a field I’ve been in now for over 17 years, I spent many years working in Employment and Training. As I expanded my current professional scope to include the area of data analysis, I could not help but look at the data both from… Read More »