Tag Archives: analytics

Foundations in Fundraising Analytics

Are you worried that your organization is not using fundraising analytics? Frustrated trying to figure it out on your own? This course teaches you how to start using basic data mining techniques in Excel to  solve fundraising problems, such as finding the best prospects in your donor database,  comparing direct appeal results, or measuring donor… Read More »

Likelihood to Give: An Exploration into the Fourth Dimension

by Mark Noll There is a fourth dimension beyond that which is known to Prospect Research. It is a dimension as vast as space and as timeless as infinity. It is the middle ground between research and cultivation, and it lies between the objective of a campaign and the attainment of such. This is the… Read More »

Foundations in Fundraising Analytics Workbook

The Foundations in Fundraising Workbook introduces you to descriptive, comparative, and predictive analytics, providing definitions, examples and tips. Built with input from an expert Content Review Panel with many years practicing analytics in fundraising, this workbook keeps it simple, accurate, and practical. What’s in the Workbook The workbook is printed and contains 45 pages of… Read More »

Data That Can’t Be Dumbed Down

By Jen Filla Our donors and constituents are talking to us through data trails created from actions such as making gifts, liking our Facebook pages, and attending our events. So why aren’t we using that information? An elite few organizations are. The University of Maryland University College did it so well that they’ve birthed a… Read More »

Warning: Use These Surefire Social Media Research Tips at Your Own Risk

By Emily Davis Facebook. Twitter. Tumblr. Instagram. Twenty years ago, these words would have sounded like gibberish. Today, they are integral parts of our everyday lives. We use them to keep updated on the latest news, celebrity gossip, and updates from organizations and individuals that we admire and are connected to. Their importance to fundraising,… Read More »

Book Review: Building Your Analytics Shop: A Workbook for Nonprofits

Publishing houses have traditionally been the gate-keepers to well-written, well-edited books. When I find out a book I want to buy is self-published, it always makes me pause. One jumbled, self-published text full of painful grammar errors is enough to create that reaction. When Marianne Pelletier gave me a copy of her new, self-published book… Read More »